35% average lead capture increase when using quizzes or contests in ad campaigns.
Using IQ’s Programmatic solution offers uplift to CPM, CPC and CPA/CPL revenue.
InQuizits has the only programmatically delivered quiz platform in the industry, providing publishers and DSP’s a better way to engage audiences.
IQ offers a rich media ad unit compatible with most ad servers and DSP technology platforms.
On Social Media running quizzes and sweepstakes giveaways should be a part of every companies plans for outreach.
Click Through Rates in typical programmatic campaigns ranges from 0.1 to 0.30 on the higher end. This implies that the offering or the audience is not well targeted. This is not always the case. Interactive ads such as quizzes simply increase the activity by 30-40% over static banners with the same audience.
Call to Action hits in campaigns with trivia see a jump to 20-30%. With these numbers the amount of click thru’s that are verifiable and result in an action being taken is well above what could be achieved without a quiz or other form of competition.
Make sure you do enough research to support your questions. It’s also a good idea to pair questions with visual aids like images and videos. Remember to keep your questions on point, and easy-to-read.
See what customers know about your brand. If you ask the relevant questions you will get direct responses. Make sure it is done in a fun way.
Add humor to the questions and make the customer feel like you want to know their opinion. Asking people questions about your brand shows you care.
Customer responses are a great tool to guide your marketing strategy. By hearing directly from your target audience, you can use that data to build your go-to-market campaigns.
Building Logic Branches to respond to your customers answers will greatly increase your chance of making a sale.
To know your customer’s needs is critical to success
Generate interesting and engaging questions to draw in your audience with a dynamic cover page.
Use results of the quiz to craft your messaging for future campaigns, and see what people know about your brand.