IQ is an advertising and data collection platform that uses quizzes, contests, and polls to find and engage customers.

Rules and Regulations For Quizzes and Contests

A Sweepstakes is a campaign in which entrants can win a prize based on chance. No purchase, payment, or other consideration is permitted, and the winner is picked at random. The element of consideration must not exist in a Sweepstakes. Caution: consideration is anything of value the contestant must give up to participate, monetary or non-monetary, and can exist if the contestant must expend substantial time or effort that benefits the sponsor. For example, some states have determined that providing contact information is consideration if the information is to be used for marketing purposes.

 

A Contest is a campaign in which effort, skill, or merit, is required to enter to win a prize.For example, you may require people to upload a photo or video in order to enter. The winner is determined by voting or other judging criteria. The element of chance must not exist in a contest.

A Lottery requires purchase, payment, or other consideration (the contestant has to buy something, such as a ticket), chance, and a prize. Private lotteries are illegal under state law. Moreover, under federal law, it is illegal for U.S. citizens to even participate in a foreign lottery. Do not run a lottery.

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Frequently asked questions

This will depend on your  target audience.  If you  sell to consumers, then social media platforms like Facebook, Instagram and Pinterest are great for  organic reach and sharing.

As part of our monthly management fees, we ask that each client have a budget that we can use to drive engagement.

Having  engaging content is key to improving your quiz uptake. Interactive content has a  much higher uptake in ad campaigns and on your own site

With proper content and a compelling offer, you should see results within the first 2 months, which should grow exponentially thereafter

Quizzes are communication tools that can be used as fact finding, engagement  tools,  and more,  so  putting thought into this is important.

We offer a 30 day trial period for all new users

From content creation, to ad serving we provide a full suite of services

Customer responses are a great tool to guide your marketing strategy. By  hearing directly  from your target audience, you  can use that data to build your go-to-market campaigns