InQuizits delivers a 35-40% lead capture uplift by using quizzes or contests in your ad campaign.
See it in action
Programmatic quizzes promote user engagement, as they provide an interactive experience. Users are more likely to spend time with your brand and engage with other content when they are actively participating in a quiz.
The Psychology Behind Quizzes
Quizzes tap into the innate human curiosity and the desire for self-discovery. They provide instant gratification, create a sense of achievement, and foster social sharing, making them a potent marketing tool.
Create questions that align with your objectives and resonate with your target audience. Use a mix of question types, such as multiple-choice, rating scales, and open-ended questions.
Quizzes offer numerous benefits for marketing campaigns, such as:
Choose a quiz format that suits your objectives, such as personality quizzes, trivia quizzes, or scored quizzes.
Brand lift studies measure the effectiveness of marketing campaigns by comparing key performance indicators (KPIs) before and after a campaign. They help marketers identify strengths and weaknesses and optimize future strategies.
Determine the objectives of your brand lift study, such as increasing brand awareness, improving brand perception, or driving purchase intent.
Create questions that align with your objectives and resonate with your target audience.
Analyze the data to uncover trends, patterns, and areas for improvement. Use these insights to inform future marketing strategies.
Identify a representative sample of your target audience, ensuring it includes both existing and potential customers
Measure KPIs before launching your quiz campaign, and again after its conclusion to determine its impact on your brand.
Share your quiz on social media platforms to reach a broader audience. Encourage users to share their results and invite friends to participate
Using Email Marketing to Drive Engagement
Send your quiz to subscribers via email, and use personalized subject lines and enticing calls-to-action to maximize open rates and engagement.
Place the quiz prominently on your website, such as on the homepage or in blog posts, to drive organic traffic and increase engagement.
Monitor relevant KPIs, such as completion rates, lead generation, social shares, and time spent on the quiz, to gauge the success of your campaign.
IQ’s programmatic quizzes are designed to engage users while promoting brand awareness and driving user interaction with advertisements. Integrating quizzes directly into ad placements, creates a more interactive and enjoyable experience for users, leading to increased engagement and retention rates.
Publishers and DSPs can greatly benefit from incorporating programmatic quizzes into their current offerings.
Programmatic quizzes can enhance current offerings by increasing user engagement, personalizing the experience, collecting valuable data, adapting to user needs, creating monetization opportunities, promoting social sharing, and incorporating gamification elements.
Programmatic quizzes can be tailored to individual users based on their preferences, interests, or previous behaviors. This creates a more personalized experience, which is known to increase user satisfaction and retention.
IQ’s quizzes have social sharing features, which encourage users to share their results with friends and followers on social media. This can increase the brand reach, attracting new customers and driving growth.
By incorporating programmatic quizzes into the offerings, brands can create new monetization opportunities. Sponsored quizzes, for example, can provide a non-intrusive way to incorporate advertisements into the user experience.
By tracking user responses and interactions with quizzes, brands can gather valuable data about user preferences and interests. This information can be used to further refine content offerings, ad targeting, and recommendation algorithms.
Interactive quizzes can capture the attention of users and keep them engaged for a longer time compared to static banner ads. This increased engagement can lead to improved click-through rates and brand recall.
Add a short code to your site and place the quiz strategically on your site to ask important questions of your site visitors.
People love to share their quiz results on social media, which can lead to increased brand exposure and attract more potential customers. As a bonus you can add incentives to share the information within networks.
Use your own QR generator or have IQ build a custom code for digital signage or strategic placement in venues.
Create unique IQ (Quizzes and Trivia) packages that seamlessly integrate brands, information, and services into the content
Bring partner brands and their stories to life by connecting them directly with engaging content that consumers enjoy spending time with.
Provide content for our partners that makes an emotional connection with target consumers across multiple platforms utilizing entertaining and easy to digest formats
Increase the tail of content sponsorships, one-off events, livestreams, and experiential programs through more engaging, evergreen executions.
InQuizits engagement success is maximized when integrated with an existing marketing program or launched in conjunction with a new initiative, that’s why we retain strategic marketing experts to help you make the most of your InQuizits program.
Our specialists work with your team or external agency to develop a strategic marketing plan for your quiz campaign launch and execution.
Our expertise ensures your InQuizits program drives engagement supporting your analytics and KPI goals.
Services offered include the development of brand aligned quiz content differentiated for each distribution platform designed to resonate with your target audiences.
We are award-winning creatives and strategic thinkers with a high level of experience and a real passion for creating innovative and emotionally engaging content.
For instance, see what customers know about your brand, because if you ask the relevant questions you will get great responses. So make sure it is done in a fun way.
Add humor to the questions and make the customer feel like you want to know their opinion. Asking people questions about your brand shows you care. This is a great tool for data collection.
Customer responses are a great tool to guide your marketing strategy. By hearing directly from your target audience, you can use that data to build your go-to-market campaigns.
Building Logic Branches to respond to your customers answers will greatly increase your chance of making a sale.
To know your customer’s needs is critical to success and data collection for marketing use.
Generate interesting and engaging questions to draw in your audience with a dynamic cover page.
Use results of the quiz to craft your messaging for future campaigns, and see what people know about your brand.
Players of trivia become big fans of the brands they engage with.
Add a prize to the mix and you will have players coming back over and over.
Trivia is a perfect mix for brand and sponsor engagement when you include prizes and compelling offers from the sponsor.
ANALYZE AND OPTIMIZE ALL THE TIME.
Connect your quiz results to your data analytics platform and use this to analyze your audience . Demographics, likes/dislikes, income levels and much more.
Run Polls and Surveys or have us build one for your brand.
Don't have the staff to do it yourself? We can build your content for you.
Break thru the privacy barriers with opt-in engagements