IQ is an advertising and data collection platform that uses quizzes, contests, and polls to find and engage customers.

How We Got to This Place?

We are a bunch of tech, media and agency people that thought it was about time we shook it up a little. Call us crazy but we think we can.

How Are we doing?

So far so good. Customers see the real value in a company that values the brand journey from end to end. Delivering on creative concepts and a technology to deliver them is being very well received.

Where are we going?

We will not rest until we have millions of customers using our product, and growing with our exceptional creative team building great ideas for them.

How we do it.

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Create contests and quizzes in any size and embed on your own site

Running Quizzes, Contests and Polls Brings Huge ROI.

Increase Sales

Quizzes when delivered smartly will provide more information  about your customer than almost any other medium.

count on us

Smart marketers have figured out that incorporating quizzes into their brand’s ad campaigns, delivers greater ROI and more importantly an uplift in ROAS.

always be thinking

Start with an outline of topics and identify questions which can be applied to whatever subject you plan on posting. You can then organize them into subjects, targeted outcomes and CTA drivers.

Choose the Right quiz

Start with an outline of topics and identify questions which can be applied to whatever subject you plan on posting. You can then organize them into subjects, targeted outcomes and CTA drivers.

Logic branching is a prefect way to steer the conversation based on the previous answers provided by the customer. When done correctly it can achieve high click  though results .

Quiz Structure

With an outcome-based quiz,  the player is presented with a set of results based on the way they respond. and based on the number of correct answers they provided relative to what the brand offers.

In a true or false quiz, a brand can verify what the player knows about them, or if their messaging is working.

COME UP WITH A DYNAMIC QUIZ THEME.

Quizzes are communication tools that can be used as fact finding, engagement  tools,  and more,  so  putting thought into this is important.

MAKE A LIST OF RELEVANT QUESTIONS.

Make a list of topics and questions that will keep your  customer interested and make them want to opt-in to receive offers.

CHOOSE YOUR AD PLATFORM

Choose a platform to begin placing your  ads to drive engagement  to your site for best results.

MAKE YOUR OFFER ENGAGING

Have a compelling offer at the end of the quiz to drive completion to shopping  cart or email opt-in.

Have a compelling offer to drive completion and enhance engagement

Customer responses are a great tool to guide your marketing strategy. By  hearing directly  from your target audience, you  can use that data to build your go-to-market campaigns.

 

Building Logic Branches to respond  to your customers answers will greatly increase your chance of making a sale.