Programmatic Display Ads and Out-of-home (OOH) advertising have become an integral part of modern marketing strategies.
Programmatic display advertising refers to the use of software to automate the process of buying and placing digital ads, while OOH advertising refers to any form of advertising that reaches consumers when they are outside of their homes. Both of these advertising methods are effective in reaching a large audience, but it can be challenging to measure their effectiveness.
That is why Programmatic Display ads providers and OOH advertisers need a tool to measure the effectiveness of their campaigns.
This is where a tool like InQuizits Interactive Brand Lift Study (BLS) comes into play.
One of the main reasons why programmatic display ads and OOH advertisers need a tool to measure the effectiveness of their campaigns is to justify their advertising spend. Marketing budgets are tight, and companies want to know that they are getting a good return on investment (ROI) for their advertising dollars. Measuring the effectiveness of their campaigns is crucial to understanding the impact of their advertising spend.
Another reason why programmatic display ads and OOH advertisers need a tool to measure the effectiveness of their campaigns is to optimize their campaigns. Measuring the effectiveness of their campaigns allows advertisers to identify what is working and what is not working. This information can be used to make adjustments to their campaigns to improve their effectiveness.
Publishers and advertisers get the benefit of the quiz player technology that does not take the participant away from the page they are viewing. Instead the player/customer takes the quiz right in the banner. This removes the annoying need of having to open new pages on the device, or being redirected to an external site.
When delivering interactive content in a banner ad consumer are 32% more likely to engage with the brand. When the customer participates, the brand can expect up to 2 minutes of interaction as the quiz plays out. Completion rates are typically 75% with sign up rates of 50-60% depending on the offer or prize presented.
In today’s fast-paced advertising industry, programmatic out-of-home (OOH) advertising has become increasingly popular as it allows advertisers to reach a wider audience with greater precision. However, measuring the effectiveness of programmatic OOH advertising campaigns can be a challenging task.
InQuizits Interactive is an innovative tool that can be used by brands and advertisers to measure the effectiveness of their programmatic OOH advertising campaigns.
There is no coding required to connect your InQuizits ad unit to your ad server. Simply upload the Rich Media file to your ad server- generate an Ad-Tag and launch the campaign.
See it in action
Programmatic quizzes promote user engagement, as they provide an interactive experience. Users are more likely to spend time with your brand and engage with other content when they are actively participating in a quiz.